The gap between you
and a 7 is daily reps.
Paper 1 + HL3 → Apr 29 · Paper 2 → Apr 30 · Results Jul 6
Unit Progress
Flashcards
Tap to reveal · Mark yourself honestly · First 12 free
Exam Practice
35 IB-style questions · Tagged by Paper · Model answers always shown
Pre-seen case study. ~3 months before the exam, IB releases a short statement about a real business context. You research it. On exam day you receive the full case (~800–1200 words) unseen.
SL: 1h15 · 30 marks · 35% weight | HL: 2h15 · 50 marks · 25% weight
Questions test: Define [2], Explain [4], Analyse [6], Discuss/Evaluate [10]. Must apply answers to the case. Section C (HL only): 20-mark extended response using business tools.
Unseen quantitative focus. Short mini-cases provided in the exam. Section A focuses heavily on Unit 3 Finance — expect income statements, cash flow forecasts, ratios, break-even, NPV.
SL: 1h45 · 50 marks · 40% weight | HL: 2h15 · 80 marks · 40% weight
Section B: structured questions on Marketing, HR, Operations with mini-cases. Section C (both): essay on a business concept (Change, Ethics, Globalisation, Innovation, Culture, Strategy) applied to a real org you know.
HL only · Social Enterprise focus. Stimulus = short intro + visual + 5–6 excerpts (emails, tweets, articles) about a fictitious social enterprise.
Time: 1h15 · 25 marks · 25% weight (HL only)
Q1 [4 marks]: Define/describe. Q2 [4 marks]: Explain. Q3 [17 marks]: Recommend a strategic plan of action using business tools (Ansoff, BCG, Force Field, Decision Tree). Must link to SDGs and ethics. Uses change-agent mindset.
Calculators
Step-by-step workings always shown — exactly how the examiner expects it
Break-Even Analysis
Profit Margins + ROCE
Liquidity Ratios
Payback Period + ARR
Net Present Value (NPV)
Business Diagrams
Key IB frameworks — learn the shape, understand the logic
Ansoff Matrix
Growth strategy tool. Risk increases diagonally: Penetration (lowest) → Diversification (highest). Always link chosen strategy to available resources and risk tolerance.
BCG Matrix
Portfolio management tool. Stars become Cash Cows as market growth slows. Cash Cow revenue funds Stars and Question Marks. Dogs should be divested unless they serve a strategic purpose.
Maslow's Hierarchy of Needs
Lower needs must be met before higher ones motivate. Key exam limitation: assumes universal linear progression — not true across all cultures. Hard to measure which level employees are at.
Product Life Cycle (PLC)
Four stages: Introduction → Growth → Maturity → Decline. Extension strategies delay decline: new packaging, new market, new use. Link to marketing mix changes at each stage.
Break-Even Chart
BEP = where TR = TC. Area left = loss, right = profit. Margin of Safety = Actual Output − BEP. A wider margin of safety = lower risk.
Herzberg's Two-Factor Theory
Critical exam point: Salary is a HYGIENE factor — its absence causes dissatisfaction but its presence does NOT motivate. Only motivators create true job satisfaction and drive performance.
12-Week Study Plan
From foundations to exam-day readiness · Paper 1 Apr 29 · Paper 2 Apr 30
🤖 Paper 1 Question Generator
Paste your pre-seen case study excerpt → Claude generates real IB-style Paper 1 questions tailored to YOUR specific business context.